Towards the end of 2020, Kia revealed 'Plan S', a plan to modernize and proactively position themselves in the rapidly changing global car market. As a part of that change, they announced a $25 billion product plan. And a few months later, they unveiled their brand new logo and slogan.

Kia's new logo is meant to symbolize the company's commitment to change and growth. By adapting to the changes in the industry and investing in what the consumer wants, Kia hopes to inspire their customers. As people have greater mobility demands, Kia hopes to step in and provide quality cars for the people that want them. Test-drive a Kia and experience the quality for yourself at Gateway Kia of North Brunswick in NJ.

New Kia Logo & Slogan

The Kia Motors New Logo is designed to look handwritten. The letters are colored in blue and are all connected. The more stylized font is also meant to indicate the manufacturer's shift from who they used to be to their new brand image.

The slogan, 'movement that inspires' is a direct call to the customers. It's meant to invoke those people who are looking for more in the cars they purchase. Together, the new logo and slogan, according to Kia, are meant to symbolize their commitment towards becoming icons in the motor industry for change and innovation.

As a part of this commitment, Kia is expected to release seven electric vehicles by 2027. The new focus on electric vehicles places Kia in one of the most innovative and rapidly changing segments in the motor industry. Alongside electric vehicles, the manufacturers are also working on off-roaders as well.

Learn More From Gateway Kia

Whether you're looking for an eco-friendly car that can take you anywhere you want to go in North Brunswick, NJ, then look no further than the new electric vehicles coming from Kia. People who crave adventure don't have to feel left out either, with Kia's off-roaders expected to be enduring and high performing. We also have an extensive inventory of new and used vehicles as well as new car specials!