Archive for the ‘Kia Motors News’ Category

BO JACKSON AND BRIAN BOSWORTH GO HEAD-TO-HEAD ON THE 8-BIT GRIDIRON IN TECMO BOWL-INSPIRED AD CAMPAIGN FOR THE KIA SORENTO SUV

Saturday, September 17th, 2016
BO JACKSON AND BRIAN BOSWORTH GO HEAD-TO-HEAD ON THE  8-BIT GRIDIRON IN TECMO BOWL-INSPIRED AD CAMPAIGN FOR THE KIA SORENTO SUV

BO JACKSON AND BRIAN BOSWORTH GO HEAD-TO-HEAD ON THE 8-BIT GRIDIRON IN TECMO BOWL-INSPIRED AD CAMPAIGN FOR THE KIA SORENTO SUV

Bo and The Boz Face Off Once Again as Kia’s Largest and Most Capable Utility Vehicle Uses Power and Agility to Safely Zig and Zag Up and Down the Field

  • “MVP of SUV’s” campaign includes the 30-second “Tecmo Bros” as well as 30- and 60-second “Tecmo Bo” spots available now at YouTube.com/Kia; 30-second ads will make their broadcast debuts this month on NBC’s “Sunday Night Football”
  • Ads take football fans – and the advanced crash avoidance and infotainment technologies of Kia’s best-selling SUV – inside one of the most influential video games of all time

IRVINE, Calif., September 8, 2016 – Football is back! And nearly 30 years after crossing paths in Seattle, football legends Bo Jackson and Brian Bosworth find themselves once again on a collision course – but this time with a very different result – in a new advertising campaign debuting online today for Kia Motors’ award-winning Sorento. When the “MVP of SUV’s” effort makes its broadcast debut this Sunday, it will mark Kia’s third consecutive season with NBC’s “Sunday Night Football,” and offer a new twist on Tecmo Bowl, still considered one of the best sports video games ever nearly three decades after its release.

Blending live action footage with Tecmo Bowl’s signature 8-bit graphics and sound effects, the two spots – “Tecmo Bros” and “Tecmo Bo” – place the Sorento in the center of the action; and with unstoppable running back Bo Jackson behind the wheel, the advanced technology and driver assistance features of the “MVP of SUVs” allows him to dominate once more, with only Brian Bosworth standing between him and the goal line in “Tecmo Bros.”

“At Kia, we are always looking to stand out, and using the Sorento to take football fans inside a beloved video game and bring two legendary players roaring back in all their 8-bit glory was an opportunity that was simply too good to pass up,” said Michael Sprague, chief operating officer and EVP, Kia Motors America (KMA). “Sunday Night Football has been the top-rated primetime show for five straight years, and after our football-themed advertising helped push Sorento sales up more than 13 percent in 2015, returning this year was a no-brainer.”

Created by David&Goliath, KMA’s advertising agency of record, the “MVP of SUV’s” campaign showcases the 2017 Sorento’s extensive list of standard and available driver assistance and infotainment features, including: Forward Collision Warning and Autonomous Emergency Braking1; an intelligent and fully active all-wheel drive system; and the latest generation of Kia’s voice-activated UVO infotainment and telematics system featuring Android AutoTM2 and Apple®3 CarPlay which can be paired with a 630-watt, 12-speaker Infinity®4premium audio system that uses Clari-FiTM4 technology to rebuild audio details lost in digitally compressed music.

“Football fans remember these legendary players, and paired with the ever-lasting popularity of Tecmo Bowl, we believed these were the perfect channels to communicate the power, intelligence and nimble handling of the Sorento,” said Colin Jeffery, chief creative officer, David&Goliath. “The play on technology in terms of blending the old video game graphics with the new advancements in the Sorento illustrates just how far Kia has come and how advanced this SUV truly is.”

About the 2017 Kia Sorento
Kia Motors America’s best-selling SUV, the 2017 Sorento, has earned top honors – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front-crash prevention. The 2017 Kia Sorento, built at Kia’s U.S. manufacturing plant in West Point, Georgia*, enters its second model year as a carry-over.  Kia’s best-selling CUV receives new technology such as Android Auto™ and Apple CarPlay® (late availability), as well as two new packages for greater flexibility – the Advanced Touring Package and the Advanced Technology Package.  The 2017 Sorento is available with many driver-assistance systems including Autonomous Emergency Braking (AEB), Advanced Smart Cruise Control, Lane Departure Warning System (LDWS), Blind Spot Detection (BSD), Rear Cross Traffic Alert (RCTA), and HID headlights with Dynamic Bending Light (DBL) technology, high-beam assist (HBA), and rear parking assist1. In addition, the 2017 Sorento carries over into its second model year with two new packages that add greater flexibility – the Advanced Touring Package and the Advanced Technology Package. The third-generation Sorento is available in five trim levels.

The handsomely equipped LX, EX, SX, and SXL models are powered by a 2.4-liter four-cylinder that produces 185 horsepower and 178 lb-ft. of torque, or a 3.3-liter V-6 that makes 290 horsepower and 252 lb.-ft. of torque, while the EX trim is also available with a 2.0-liter turbocharged four-cylinder engine that produces 240 horsepower and 260 lb.-ft. of torque. Sorento continues to offer an advanced AWD system that automatically routes power to the wheel with the most traction, while inside, the Sorento delivers class-up premium materials, offering the perfect combination of refinement and capability.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. Kia offers a complete line of vehicles in the U.S., including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s North American manufacturing operations include plants in West Point, Georgia*, and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

1 These systems are not substitutes for proper and safe driving, parking, and/or backing-up procedures. Always drive safely and use caution. These systems may not detect every object behind or alongside the vehicle or in the vehicle’s blindspot or direction of travel.

2 Android™ is a trademark of Google, Inc.

3 Apple® is a registered trademark of Apple Inc.

4 Trademark of Harman International Industries, Inc.

5 K900 available in select trims and in select markets with limited availability.

6 Soul EV in select markets with limited availability.

Kia Style360 Announces Star-Studded Designer Line Up, Schedule and Sponsors For New York Fashion Week September 12 – 15, 2016

Thursday, August 18th, 2016

kia-style360

Serena Williams, Ashley Graham, Kristin Cavallari and More To Strut Their Stuff On The Runways

New York, NY (August 8, 2016)Hollywood & fashion special event firm, A-list Communications announces its New York Spring/Summer 2017 Women’s Runway Previews September 12th – 15th, 2016.  This season will mark the 12th annual year at New York Fashion Week for curating its signature formula of fashion week events among exciting ready-to-wear celebrity designer brands, high fashion designer brands, and fashion-fan favorites each season.

This year’s schedule builds on the success of last year with many renewing designer names as well as renewed title sponsor, Kia Motors (www.Kia.com).  Kia returns this year to invite the fashion industry to discover the all-new 2017 Cadenza sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events.  The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.

Kia’s passion for design and obsession with craftsmanship is also embodied in this September’s line-up of fashion shows and festivities for Kia STYLE360, which lists as follows:

Monday, September 12th

3:00pm: HSN Presents Serena Williams Signature Statement Collection Runway Show

7:30pm: Designer Fashion Runway Show TBA

9:00pm: KIA STYLE360 Presents Serena Williams Signature Statement Collection by HSN After-party at Bagatelle NYC

Tuesday, September 13th

10:30am: Raul Penaranda Spring 2017 Momentum

3:00pm: Vipe Activewear Collection Fashion Show with Angela Simmons

7:30pm: Tumbler and Tipsy by Michael Kuluva

Wednesday, September 14th

3:00pm: Addition Elle Presents Holiday 2016 RTW + Ashley Graham Lingerie Collection

7:00pm: Row A Seat 4 Collection SS17 by Frontrow

Thursday, September 15th

7:00pm: Kia STYLE360 Hosts Kristin Cavallari Collections for Emerald Duv Jewelry & Chinese Laundry at Row NYC

All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Streetwith special integrations including live streaming of shows, 360 degree virtual reality broadcasts, and Facebook live streams along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.  Events kick-off with entertainment and lifestyle retailer HSN’s third successive show presenting their Serena Williams Signature Statement Collection with Ms. Williams taking the stage two days after New York’s U.S. Open Women’s Championship.  The week wraps up with Kia STYLE360’s third annual fashion event with celebrity, actress and fashion designer Kristin Cavallari, who will present her newEmerald Duv Jewelry Collection, new shoe releases from her Chinese Laundry Collection as well as signed copies of her book “Balancing on Heels”.

Other renewing sponsors generously supporting the September 2016 season includes Not Your Mother’s®hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. Makeup partners, LimeLight by Alcone (www.limelightbyalcone.com)and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com) are also renewed partners this season. Official hotel and after-party partner for the third consecutive year is Row NYCconveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests as well as host the closing fashion event. Row NYC is also offering exclusive tickets to a Kia STYLE360 show (winners’ choice) and invitations to the closing event hosted at the hotel. Details can be found atwww.rownyc.com.   Finally, award winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns in an elevated presence to graciously pour its California Pinot Grigio and Pinot Noir across all events.

Welcomed new sponsors to the program this September include Eternal Water (www.eternalwater.com) who will keep guests hydrated and refreshed with it’s Pure and Pristine Artesian Water and beautifully designed BPA free bottle will be collected for recycling after each event. Additionally, OtterBox Products Inc.(www.otterbox.com) joins to present its line of fashionable, sleek smartphone cases to NYFW in the OtterBox Lounge and will debut some of the new looks across a couple runway shows.   New York City hotspot and fashion model sanctuary Bagatelle, one of New York’s trendiest restaurants, will serve as official nightclub partner hosting Kia STYLE360’s intimate VIP event. Kia STYLE360 also proudly welcomes ChapStick®(www.chapstick.com) to its line-up of sponsors this season. ChapStick® will help guests feel runway ready with new ChapStick® Total Hydration Moisture + Tint – which provides long-lasting moisture plus a hint of color from the experts in lip care.

I’m humbled to be working with so many renewing designers and partners this season, some who have been with us for a few years now.  Their success with the program is our blueprint in welcoming this year’s new partners and designers into the family and allowing us to continue our offering to the fashion community,”states Executive Producer & Owner, David Manning, A-List Communications.

For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visithttp://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.  Official hashtag this season is #KiaSTYLE360NYFW.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. Kia offers a complete line of vehicles in the U.S., including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s North American manufacturing operations include plants in West Point, Georgia*, and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

** K900 available in select trims and in select markets with limited availability.

*** Soul EV in select markets with limited availability.

Kia Optima and Sedona Earn Autopacific’s 2016 Ideal Vehicle Awards

Thursday, July 28th, 2016
2016 Optima SXL 2.0 turbo

2016 Optima SXL 2.0 turbo

Models Recognized for Meeting Owner’s Expectations in Respective Segments

  • AutoPacific’s Ideal Vehicle Award recognizes vehicles that best meet the buyers’ expectations and requirements
  • Optima and Sedona took top honors in AutoPacific Vehicle Satisfaction Awards in respective categories earlier this year

IRVINE, Calif., July 27, 2016 – Kia Motors America’s (KMA) highly acclaimed 2016 Optima midsize sedan and 2016 Sedona minivan have been named winners in AutoPacific’s 2016 Ideal Vehicle Awards (IVA) in the midsize car and minivan categories, respectively. The IVA is Optima and Sedona’s second honor from AutoPacific in 2016, following the Vehicle Satisfaction Awards (VSA) in June, and comes on the heels of prominent quality awards for Kia’s Sportage and Soul earlier this summer.

AutoPacific’s IVA is based on over 65,000 responses from owners of new model year 2015 and 2016 vehicles following the first 90 days of ownership. The survey focused on 15 key categories owners would prefer to change in their vehicle, including ride and handling, interior storage, safety features, power and acceleration, and technology. Vehicles that received the fewest requested changes were named winners of the IVA.

“We are proud that our vehicles have exceeded the expectations of our customers and that AutoPacific has recognized the Optima and Sedona for the second time this summer with the Ideal Vehicle Awards,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Kia is constantly evolving and finding ways to suit the needs and wants of our customers. We are thrilled to see the incredibly high level of satisfaction our customers are experiencing with our vehicles.”

About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research, forecasting and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific’s websites: http://www.autopacific.com and http://vehiclevoice.com/

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. Kia offers a complete line of vehicles in the U.S., including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s North American manufacturing operations include plants in West Point, Georgia*, and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

2017 Kia Sorento Achieves Top Safety Pick Plus Rating from The Insurance Institute for Highway Safety

Monday, July 18th, 2016
2017 Sorento

2017 Sorento

2017 Sorento Earns Coveted Safety Award Under More Stringent IIHS Standards

IRVINE, Calif., July 18, 2016 – Kia Motors America’s best-selling CUV, the 2017 Sorento, has earned top honors – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front-crash prevention.  With the Sorento earning “good” crashworthiness ratings and a superior rating for the optional front-crash prevention system, Kia continues to demonstrate its ongoing commitment to safety.

“These results are a clear indication that Kia places a high priority on safety by offering advanced crash avoidance technologies and enhancing vehicle structure through the use of advanced high-strength steel,” said Orth Hedrick, vice president, product planning, KMA.  “We are proud that the Sorento received strong ratings across the board, and having earned the prestigious TSP+ award bolsters our strong safety record and the integrity of our products.”

To qualify for a Top Safety Pick Plus rating, each vehicle must earn “good” ratings in each of the five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention.

The 2017 Sorento is available with many driver-assistance systems including Autonomous Emergency Braking (AEB)1, Advanced Smart Cruise Control1, Lane Departure Warning System (LDWS)1, Blind Spot Detection (BSD)1, Rear Cross Traffic Alert (RCTA)1, and HID headlights with Dynamic Bending Light (DBL)1 technology, high-beam assist (HBA)1, and rear parking assist1.

About Sorento

The 2017 Sorento carries over into its second model year with new technology such as Android Auto and Apple CarPlay® (late availability) in addition to two new packages that add greater flexibility – the Advanced Touring Package and the Advanced Technology Package. The third-generation Sorento is available in five trim levels. The handsomely equipped LX, EX, SX, and SXL models are powered by a 2.4-liter four-cylinder that produces 185 horsepower and 178 lb-ft. of torque, or a 3.3-liter V-6 that makes 290 horsepower and 252 lb.-ft. of torque, while the EX trim is also available with a 2.0-liter turbocharged four-cylinder engine that produces 240 horsepower and 260 lb.-ft. of torque. Sorento continues to offer an advanced AWD system that automatically routes power to the wheel with the most traction, while inside, the Sorento delivers class-up premium materials, offering the perfect combination of refinement and capability.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. Kia offers a complete line of vehicles in the U.S., including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s North American manufacturing operations include plants in West Point, Georgia*, and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

Kia Motors Celebrates Online Innovation At Vidcon 2016

Thursday, June 23rd, 2016
VidCon 2016

VidCon 2016

Digitally-Savvy Automaker Returns as Presenting Sponsor for the Fourth Consecutive Year at the World’s Largest Online Video Conference

  • The Kia Lounge to host a wide variety of content creation and engagement opportunities for influencers and fans alike
  • Parents can relax, recharge and learn a thing or two about social media in the Kia Parent’s Lounge

IRVINE, Calif., June 21, 2016 – Kia Motors America (KMA) – an ardent supporter of the online video community – is once again engaging and connecting with one of the largest gatherings of digital video creators at VidCon 2016 in Anaheim, California, which is expected to draw more than 21,000 attendees. As a presenting sponsor, Kia is showcasing four of the brand’s award-winning vehicles – Rio, Soul, Forte and Sorento – while also elevating the fan experience by providing a platform for influencer interactions, content creation, personal expression and social media education.

Kia’s expanded presence at this year’s VidCon features a number of interactive stations, each designed to inspire digital video content creation, social media sharing and education.

  • The Kia Main Stage and Kia Arena will host the opening and closing ceremonies, seminars and performances by the most popular online influencers, in addition to concerts and a dance party.
  • The Kia Lounge provides attendees with tools to help them amplify their content creation, including direct access to YouTube influencers via the Kia Social Sofa. Guests can also ‘Find Their Forte’ and determine their online influencer personality through an interactive quiz. From there attendees can lend their voice to an original, collaborative song that is being produced and compiled in the Kia music video booth.  Finally, guests are encouraged to share their experiences via their own channels using: #KiaVidCon; @Kia (Twitter); @KiaMotorsUSA (Instagram/SnapChat).
  • The Kia Parent’s Lounge is a comfortable area for parents to relax, recharge and learn about the various social media channels their kids use the most from the social media experts themselves at Kia’sSocial 101 station.

“Online video has become a massive cultural force, and as a brand that is highly engaged across various social media channels, Kia hopes to empower the next generation of digital influencers with VidCon activities that will help them accelerate their potential,” said Tim Chaney, vice president of marketing communications, KMA. “The wide range of creativity and innovation on display throughout VidCon are inspiring and there is something for everyone, much like the full line of Kia vehicles. We look forward to engaging these creative creators throughout, and long after, the VidCon experience.”

Now in its seventh year, the three-day conference brings fans, creators and industry leaders together to interact, innovate and celebrate the power of online video. Hundreds of the most influential YouTube creators are performing, presenting and connecting with the more than 21,000 attendees. VidCon 2016 is taking place June 23-25 at the Anaheim Convention Center. For more information, including a detailed agenda and featured creators, visit vidcon.com.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

** K900 available in select trims and in select markets with limited availability.

*** Soul EV in select markets with limited availability.

Kia Optima and soul named among the best family cars of 2016 by Parents magazine and Edmunds.com

Thursday, June 9th, 2016
2016 Optima SXL 2.0 turbo

2016 Optima SXL 2.0 turbo

Kia is One of Just Two Brands to Place Multiple Vehicles on the Go-to-List for Families Considering a New Car Purchase

  • All-new Optima earns the title of “Best Sedan” with its combination of European-inspired design, dramatically improved driving dynamics and outstanding value
  • The fun and funky Soul urban passenger vehicle is recognized as the “Best Budget Vehicle”

IRVINE, Calif., June 6, 2016 – Kia Motors America’s (KMA) 2016 Optima midsize sedan and 2016 Soul hatchback have been recognized by Parents magazine and Edmunds.com as among the 10 Best Family Cars of 2016.  The prestigious list, which identifies top picks for safety, performance and family-friendly features, will appear in the July issue of Parents magazine (available June 14) and online at parents.com/best-family-cars.

“Kia places a priority on safety as well as packing our vehicles with innovative and easy-to-use features at an outstanding value, and the recognition from Parents magazine and Edmunds.com validates our efforts,” said Orth Hedrick, vice president of product planning, KMA.  “The Optima and Soul have numerous features geared toward families who are looking for advanced driver assistance systems, cutting-edge technology, spacious passenger seating and ample cargo capacity.”

To create their ninth annual list, Parents magazine and Edmunds.com rated hundreds vehicles in a variety of key areas, including: quality of ride, safety, comfort and capacity, fuel efficiency, kid-friendly features, price and value, reliability and interior and exterior workmanship.

“Kia is one of only two brands with two vehicles on our 10 Best List,” said Dana Points, editor-in-chief, Parentsmagazine. “The Soul is a great starter model for young families, with surprising room at a base price of $15,900.  Additionally, the redesigned Optima sedan is striking inside and out, with advanced technology, a smooth ride and better fuel economy than the previous car.”

About the 2016 Optima
Passionately designed and obsessively crafted, the Optima defies the staid midsize sedan segment with its exquisite design, abundance of premium convenience features, and exceptional refinement, delivering a class-up experience to those looking for higher levels of sophistication in their day-to-day driving. Available with three engine choices, including a new 1.6-liter turbocharged four-cylinder that’s mated to a seven-speed Dual Clutch Transmission (DCT), the Optima is more confident than ever on the road.  With a base price of $22,1401 the Optima’s roomier, more luxurious cabin features an impressive level of craftsmanship that comes standard across five trim levels – LX, LX 1.6T, EX, SX and SXL.

About the 2016 Kia Soul
The extremely popular Soul ups its “wow” factor for the 2016 model year with a host of new style and convenience features.  Owners can express their unique individualism through a new Designer Collection that plays up the Soul’s fun-loving attitude with a two-tone paint scheme. Available in three trim levels (Base, Plus, Exclaim), the Base Soul comes standard with a gasoline direct injection (GDI) 1.6-liter all-aluminum DOHC four-cylinder engine.  Plus and Exclaim models enjoy the more powerful 2.0-liter NU power plant with GDI technology. With a base price of $15,9001, the Soul offers wagon-based practicality, plenty of passenger room, and a feature-rich interior.

About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds’ wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of “The World’s Top 10 Most Innovative Companies of 2015 in Automotive” by Fast Company. Edmunds welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTubePinterestLinkedIn,InstagramGoogle+ and Flipboard.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.


* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

1 MSRP excludes destination and handling, taxes, title, license fees, options, and retailer chargers. Actual prices set by retailer and may vary.

** K900 available in select trims and in select markets with limited availability.

*** Soul EV in select markets with limited availability.